Health + Wellness Client Case Study
Health + Wellness
Create an Effective Long Term Strategic Marketing Plan
Opportunity Matrices, Blue Ocean Strategic Planning, + SWOT Research & Analysis
The client wanted to gain more market share and outstrip their competition. As a smaller competitor in the nutraceutical industry, it is critical that the client create and position their brand in a non-saturated area of the market. We had to figure out: How do we work SMARTER instead of harder?
To gain an in-depth understanding of the market The Valours conducted two market studies and was able to advise the client on underserved sections of the market where they could be competitive and make more money. For example, partnering with Beauty Subscription Boxes, Creating a targeted Amazon presence, and selling in Germany, Thailand, and Austria were going to make our client competitive with their larger counterparts.
Client had an outdated brand and logo that was advertising to everyone and no one. There was not a compelling story that stirred targeted customers to action.
The research revealed that the client could command a higher margin and price point if they invested in (1) becoming an information authority within their industry and (2) proved the value of taking a pill over consuming whole foods.